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Reddit Case-Study by branding pro Joseph Plazo: Effective Reddit Marketing Strategies (With Real Data Results)

Reddit Case Study by branding specialist Joseph Plazo: Effective Reddit Marketing Strategies (With Actual Data Results)

Every. Single. Week.

I hear exactly the same nonsensical assertions...

"You can't market a business on Reddit."

"Reddit traffic doesn't convert."

"You can't *sell* on Reddit."

It is totally ridiculous.

Almost always, it comes down to a lack of understanding how the community works.

Today I'd like to clear up some of the confusion:

Marketing On Reddit, Surprisingly Straightforward?

First, let us deal together with the common misconceptions:

My target audience does not use Reddit.

Reddit is among the biggest, most diverse communities that are online. The website is filled with millions of people who have divided themselves into person subreddits. Quite literally, there's a subreddit that applies to every and any business demographic that is possible. If you don't sell products to individuals without access to the internet... you have to consider joining the discussion with your market.

Reddit traffic is low-quality and will not convert.

It is true -- you will end up with a lot of -- or very little -- traffic that doesn't convert if you do not realize how to effectively use the site. Typically, this is because you are posting the incorrect sort of content, or posting to the wrong areas. Later in this post I Will prove the above statement false with hard evidence.

Reddit Marketing (Or Was That Advertisements?) Best Practices

There are a few key points to consider when marketing on Reddit:

It's all about value.

When you supply the readers with serious value just like any other station, efficient marketing happens. Think of the folks behind the *click.*

It is also about relevancy.

The subreddit's audience identifies what is or isn't adequate to post. (Tip: Study the subreddit you're targeting completely, and discover what works and what doesn't.) It is best to merely observe for a couple of days -- without posting -- to comprehend the "character" of each subreddit. You will see they are all vastly different animals.

No gimmicks. No tricks. No underhanded tactics.

Don't forget, Reddit is not your average social media site. When you delve deeper into the community (into the less-popular, but more niched subreddits) you'll must drop the clickbait titles and low quality content. Viral marketing on Reddit is AN EXTREMELY different process than that of Twitter or Facebook.

The foundation of successful Reddit promotion, in a nutshell, promoting and is creating wonderful content. Magnificent being defined as content that your audience will happily consume, share, and love. You are doing something wrong if you're getting loads of negative comments on your own posts.

There are just two distinct marketing options on Reddit. One is promoting your own content, adding the discussion and your unique perspective, and generating traffic through free content promotion. The other alternative is "pay to play," where you can choose a targeted subreddit and have your ad (which looks just like a regular entry) appear right at the top of the newsgroup.

There are pros and cons to both...

Does not cost any money.

Can help build your on-line authority... if you do it right.

Could potentially cause a poor reputation for your company.

Allows you to engage with your audience, through the comment section.

In my opinion: Establishes a more private -- and so valuable -- connection with any new traffic. (Compared to an advertisement.)

The Paid Advertisement Route

More quantifiable, more repeatable, more scalable.

Demands an upfront investment. (CPM bidding at a price of $1 per thousand impressions currently.)

I've seen less participation through the remarks on sponsored posts.

Has an advertisement that is much more * -y* feel to the traffic. No information to support this, but I believe this causes lower-conversions in comparison to an equal quantity of complimentary exposure.

Pro-Tip: The most effective paid efforts on Reddit are those which would have succeeded as regular submissions.

Finding The Right Community

First off, you have to know which subreddit(s) to target.

This really is fairly simple... I'd start with coming up with topics that fit into your specialty or a couple common key words, and then see if there is a related subreddit. The site is setup like so: (fill in the blank with a subreddit name).

If reddit marketing for dummies there are any communities like /r/healthful, /r/paleo, etc., for example, if your site is based around eating healthy, I would see If you operate a cloud computing service, you may have more chance at /r/android, or /r/technology... etc.

You actually desire to niche down into a community that is little but important. It requires some experience to pick out the finest ones... but for the large part you want a community with around 10,000 to 100,000 subscribers.

Larger communities have more traffic, but it is harder to garner the upvotes essential to hit on the front page, while it's very simple to encourage content on smaller communities but there might not be any readers to see and click on your own post. Do not stress if your particular market simply has communities that are larger or smaller, it just means you will need to set in a bit more work.

If you are having trouble with this procedure it's worth attempting the official Reddit subreddit search engine... but I haven't had great luck with it.

Another thing to keep in mind: Occasionally a subreddit is going to have weird and uncommon name (even if it is really popular), that will allow it to be even harder to locate. In this instance, you may just find out about it when it's linked in the opinion section of a different subreddit. (Essential example: /r/loseit, a weight-loss subreddit with over 200k subs). Another great approach to locate related but smaller and much more niched communities is by visiting the sidebar on a more comprehensive subreddit, and following the "link trail."

Create The *Right* Content & Share It

Now we are getting in the more variable part of content marketing. What is considered amazing content in one community, may be downvoted into oblivion in another. This really is where subreddit research and your deep marketplace comes into play.

You must get a first-hand understanding of your target audience:

What type of content do they tend to upvote (comedy site posts, informative Youtube videos, self-posts...?)

What content themes are well received... which ones cause controversy?

What type of post would work for YOUR desired consequence.

It really depends upon your end goal. Are you attempting to drive visitors to your blog? Social media connections and shares?

A couple things to bear in mind when putting together a post:

Headline must invoke curiosity, or convey some advantage for clicking. Usually you ought to stay away reddit viral marketing from "Buzzfeed" type titles. They're typically seen as annoying and will cause folks to downvote or report you as blog spam.

Do not offend people with your content or name. (Hint: Controversy = upvotes. Offensive = downvotes.)

If you're interested in attempting the Reddit paid advertisements, I Have discovered that my most ordinary-looking links and titles received the best CTR, CPC, and conversion rate. Your best bet would be to put together a killer bit of content, by posting it to a couple of distinct subreddits test it out with a few different titles and see what garners the most booking. Then, once you know what works, utilize the post that performed best as your starting advertisement creative. This way you will at least be starting off with sponsored posts on the best foot.

By Marcus Wakefield

Pertaining to the Expert Joseph Plazo Reddit Masterclass

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